In the detergent category, Mutandis is one of the top two Moroccan players, behind two multinationals that have been present in Morocco for decades. Located 40 km from Casablanca, the Mutandis industrial site produces powdered detergents (for hand and machine washing), multi-use detergent paste, bleach, surface cleaning liquid as well as Dishwasher soap.
The main brands managed by Mutandis in this sector are Maxi’s (value for money) and Magix (low price).
Mutandis also manages other complementary brands such as Wash and Nex. Mutandis distributes its products through 3 channels: modern distribution (hypermarkets, supermarkets, etc.), wholesalers and retailers (general and specialized grocery stores).
Gradually, as a reward for its industrial excellence and its research and development capabilities, the Mutandis industrial site has become a producer of choice for other brands, notably private labels.