Magix paste counters back!

A new player had decided to enter the dishwashing paste market in 2014, with a well known hard soap brand. After waiting in 2014, Magix, one of the leaders in this category had to react! Everything is new for Magix paste: a new formula tested and elaborated over more than one year, a new fragrance, a new packaging and above all, the famous little blue stars that differentiate Magix! Two new TV adds promote the new Magix paste. Figures are already very encouraging…