Magix create the concept of “Branded bulk”

In the Moroccan market for hand-washing powder, bulk buying is growing rapidly. The gamble of selling bulk washing powder under the well-established brand name of MAGIX seems to have paid off for Mutandis.

The advertising campaign, inviting consumers to ask for the white powder with the little blue stars when buying in bulk, has boosted the sales of the Magix 10 kg pack and has gained the support of the major distributors. Long live Magix 10 kg!