Innovation in Saudi Arabia : Launch of skinless boneless Josiane

For the first time, hand prepared sardines (skinless boneless) are
marketed in Saudi Arabia. Mutandis and its Josiane brand are innovating again.
For this high-end product, we chose a premium packaging and adopted the
colour codes of tuna cans (not those of sardines). The initial product range
includes 4 flavours : sunflower oil, lemon, chili pepper, olive oil.