In the sector of Detergents, Mutandis is one of the leaders of Moroccan players, just behind two multinationals, active in Morocco for decades. Located 40 km away from Casablanca, Mutandis’ industrial site produces washing powder ( for hand and machine wash), multi-purpose paste, bleach, multi-surface cleaning liquid, as well as washing-up liquid.
The mains brands managed by Mutandis in this sector are Maxis’ (value for money) and Magix (small price). Mutandis also manages additional brands such as Wash and Nex. Its products are distributed through three channels: modern distribution centers (hypermarkets, supermarkets, etc.), wholesalers, and retailers (general and specialized grocery shops).
Overtime, thanks to its excellent industrial standards and its research and development capabilities, Mutandis’ industrial site has become the producer of choice for other brands, in particular, retailers own-brands.