Who are we?
In the sector of Detergents, Mutandis is one of the leaders of Moroccan players, just behind two multinationals, active in Morocco for decades. Located 40 km away from Casablanca, Mutandis’ industrial site produces washing powder ( for hand and machine wash), multi-purpose paste, bleach, multi-surface cleaning liquid, as well as washing-up liquid.
The mains brands managed by Mutandis in this sector are Maxis’ (value for money) and Magix (small price). Mutandis also manages additional brands such as Wash and Nex. Its products are distributed through three channels: modern distribution centers (hypermarkets, supermarkets, etc.), wholesalers, and retailers (general and specialized grocery shops).
Overtime, thanks to its excellent industrial standards and its research and development capabilities, Mutandis’ industrial site has become the producer of choice for other brands, in particular, retailers own-brands.
In Morocco, Mutandis aspires to become the first local player just behind the two historical multinationals. Mutandis aims at gradually covering different categories of Detergents, and particularly the emerging and fast-growing ones, while focusing on its two umbrella brands Maxis’ and Magix.
Starting 2014, Mutandis has signed several contracts with distributors across West Africa to export certain categories of its Detergents, primarily from the Magix brand. In the long term, Mutandis ambitions to build brand awareness and a good relationship with consumers in every country of priority.
In a second stage, Mutandis will consider producing locally, in replacement of exports out of Morocco.